Career card

Sales Engineers

Also called: Business Development Engineer, Product Sales Engineer, Sales Engineer, Technical Marketing Engineer

Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.

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Median pay BLS, 2025$124,900
Openings a year BLS, 2025–353,800
Typical education to start BLSBachelor's degree
AI exposure BLS, Aug 2026 Very high
Projected job growth BLS, 2025–35 +2.8%

What the data says: AI could halve the time on 19 of its 25 tasks, yet jobs are projected to grow 2.8% by 2035. In the most exposed occupations, the squeeze shows up first among early-career workers. How to think about this →

About this projection

BLS builds AI into its projections where the research supports it: “BLS generally applies adjustments based on this research conservatively, where there is convincing evidence for a change.”

It also notes a limit: “BLS projection methods are not designed to capture extremely rapid technological change.”

On its AI exposure groups, BLS says exposure “does not imply job loss.”

Recent conditions

  • In 2024, 2.4% of people in this work were unemployed, against 3.8% across all occupations Census ACS 2024
  • From Sep 2025 to Aug 2026, 7.9 hires for every 10 job openings in professional and business services, which employs about 30% of people in this work, against 7.3 across all industries BLS JOLTS One box per opening, filled for each hire; hires beyond the openings are added in a lighter shade. Higher can mean openings get filled, or that people leave often; lower, that jobs go unfilled, or hiring is slow.

How to read these

Pay compared with all occupations BLS median wages Pays more than 91% of 825 occupations
lowest-paidhighest-paid

Median pay by state BLS OEWS May 2025, state estimates

$71k$167knot published

Median pay in every state
StateMedianMiddle half earnJobs
Alabama$104,410$73,040 to $140,340220
Alaska$71,080$62,450 to $129,640not published
Arizona$131,870$81,240 to $216,6501,000
Arkansas$130,760$67,280 to $151,59030
California$139,160$102,770 to $174,5106,310
Colorado$139,990$110,120 to $176,7802,800
Connecticut$123,660$85,250 to $142,250760
Delaware$167,200$155,390 to $203,69080
Florida$125,530$91,800 to $155,2902,410
Georgia$98,840$83,180 to $129,6401,630
Idaho$128,030$103,070 to $230,520360
Illinois$99,710$83,710 to $134,7001,150
Indiana$74,960$38,530 to $101,010980
Iowa$83,450$83,450 to $117,080310
Kansas$98,000$81,880 to $124,920220
Kentucky$90,190$76,500 to $111,580380
Louisiana$121,680$109,560 to $166,720not published
Maine$95,180$74,730 to $114,490140
Maryland$153,410$138,820 to $153,410850
Massachusetts$136,200$97,440 to $171,1703,150
Michigan$114,180$92,770 to $151,0502,290
Minnesota$100,570$93,780 to $119,210990
Mississippinot publishednot published90
Missouri$90,960$65,050 to $109,830710
Nebraska$90,140$64,850 to $102,950130
Nevada$99,020$73,230 to $138,700320
New Hampshire$107,850$83,340 to $145,730300
New Jersey$139,010$111,640 to $167,9701,760
New Mexico$119,420$94,990 to $154,70080
New York$137,480$101,550 to $174,8203,150
North Carolina$121,530$87,790 to $164,3102,530
Ohio$97,420$79,080 to $125,9901,210
Oklahoma$114,520$74,990 to $143,150290
Oregon$128,170$94,640 to $166,950540
Pennsylvania$98,500$79,520 to $118,7101,980
Puerto Rico$62,970$49,410 to $73,02070
Rhode Island$149,750$77,960 to $181,48030
South Carolina$114,250$92,830 to $137,380770
South Dakota$119,110$102,620 to $130,870100
Tennessee$111,580$81,620 to $131,290530
Texas$130,610$99,990 to $166,7506,800
Utah$117,650$87,200 to $130,610480
Vermont$116,790$115,130 to $119,990not published
Virginianot publishednot published1,260
Washington$147,620$109,940 to $173,040760
West Virginia$135,260$134,000 to $141,74040
Wisconsin$117,970$97,690 to $138,4801,300

Nationally: $124,900. Shades run from the lowest state median to the highest; a territory below that range takes the lightest. How to read this

How AI touches the work

What AI could speed up, task by task, and where people already use it.

AI could halve the time on 19 of its 25 tasks

8 · AI alone could halve the time 11 · AI + software built on it could 6 · Not much
AI ratingIts main tasks Share of Claude conversations
May 2026
AI alone Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions. 0.05%
AI + software Collaborate with sales teams to understand customer requirements, to promote the sale of company products, and to provide sales support. Not published
AI + software Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments. Not published
AI + software Confer with customers and engineers to assess equipment needs and to determine system requirements. under 0.01%
AI alone Create sales or service contracts for products or services. under 0.01%
Not much Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages. Not published
See all 25 tasks
AI alone Research and identify potential customers for products or services. 0.01%
AI + software Document account activities, generate reports, and keep records of business transactions with customers and suppliers. under 0.01%
AI + software Prepare and deliver technical presentations that explain products or services to customers and prospective customers. 0.03%
AI + software Plan and modify product configurations to meet customer needs. under 0.01%
AI + software Maintain sales forecasting reports. under 0.01%
AI + software Secure and renew orders and arrange delivery. Not published
Not much Attend trade shows and seminars to promote products or to learn about industry developments. Not published
AI alone Identify resale opportunities and support them to achieve sales plans. Not published
AI alone Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production. Not published
Not much Attend company training seminars to become familiar with product lines. Not published
AI alone Develop sales plans to introduce products in new markets. 0.01%
Not much Sell products requiring extensive technical expertise and support for installation and use, such as material handling equipment, numerical-control machinery, or computer systems. Not published
Not much Arrange for demonstrations or trial installations of equipment. Not published
Not much Train team members in the customer applications of technologies. Not published
AI alone Provide technical and non-technical support and services to clients or other staff members regarding the use, operation, and maintenance of equipment. 0.12%
AI alone Write technical documentation for products. 0.09%
AI + software Diagnose problems with installed equipment. 0.42%
AI + software Provide information needed for the development of custom-made machinery. Not published
AI + software Report to supervisors about prospective firms' credit ratings. Not published

Ordered by how important O*NET's respondents rate each task (1 to 5) times the share who say it is part of their job. The ordering is ours. 12 of the 25 have a published share of Claude conversations; “not published” means too few conversations for Anthropic to publish a figure.

Where people already use AI

The tasks above say what AI could speed up. This shows what people are using it for. Its 25 tasks fall under 22 work activities that many occupations share, and Microsoft counted how often each one came up in 200,000 conversations with its Copilot assistant in 2024.

Tasks AI could speed up19 of 25 tasksEloundou et al. ratings (2023)
Its activities among the 50 people ask AI for help with most9 of 22 activities
  • #4 Maintain current knowledge in area of expertise
  • #7 Explain technical details of products or services
  • #17 Implement procedures or processes
  • and 6 more, in the table below
Microsoft Copilot (2024), ranked among all 332 activities. The cut-off of 50 is ours.
Work activity This occupation's tasks under it People asked AI for help
in 10,000 conversations
AI did it for them
in 10,000 conversations
Promote products, services, or programs 14#72 85#20
Maintain current knowledge in area of expertise 408#4 247#8
Communicate with others about specifications or project details 72#25 85#21
Advise others on products or services 51#34 240#9
Identify business or organizational opportunities 5.31#121 3.23#110
Sell products or services 2.58#178 2.08#129
Communicate with others about business strategies 2.54#179 6.63#75
Explain technical details of products or services 224#7 235#10
Show all 22 activities
Implement procedures or processes 113#17 27#41
Present research or technical information 100#20 339#6
Monitor external affairs, trends, or events 56#32 25#43
Explain financial information 43#40 45#30
Diagnose system or equipment problems 41#42 12#65
Develop marketing or promotional materials 16#64 14#55
Prepare documentation for contracts, applications, or permits 9.38#94 1.90#132
Collect data about consumer needs or opinions 4.64#131 4.89#93
Prepare financial documents, reports, or budgets 2.96#169 0.55#196
Develop business or marketing plans 2.26#190 0.72#182
Direct organizational operations, activities, or procedures 1.85#204 0.36#225
Maintain sales or financial records 1.61#210 0.16#254
Train others on operational or work procedures 1.60#211 29#38
Prepare proposals or grant applications 1.47#214 0.60#190
Task: AI alone Task: AI + software Task: not much #: rank among all 332 activities Microsoft measured (#1 = most common; activities that never came up share last place, shown as “tied”)
Where the two sources differ: “Communicate with others about business strategies” holds 2 tasks rated AI + software, yet people asked AI for help with it in 2.54 of every 10,000 conversations, #179 of 332.

How people in this work use Claude

What people in this work made with Claude % of conversations

  • An explanation or answer26%
  • A document or report17%
  • Advice or a recommendation16%
  • Code fixes or debugging12%
  • Configuration or infrastructure6%

How they worked with Claude

71% handed the task off29% worked on it together

46% of these conversations were about work. Anthropic Economic Index, May 2026.

How to read this

Work activities come from O*NET, which links every task to the broader activities it involves. Microsoft's figures are for the activity across everyone who used Copilot, not for sales engineers specifically. Copilot is a general chat assistant; dedicated coding tools are not included, so programming help is under-counted here. Activities are listed by how many of this occupation's tasks fall under them.

The task ratings say whether AI could halve the time a task takes: on its own (“AI alone”), or with software built on it (“AI + software”). They were made by people in 2023 (Eloundou et al.). Claude's share is the task's share of all Claude.ai conversations in May 2026; Anthropic doesn't publish a task with too few conversations. None of these add up to the BLS exposure group, which combines five research measures.

More in the Guide: task ratings · task order · work activities · Copilot figures · Claude

High exposure doesn't mean fewer jobs

BLS projects most occupations in its two most exposed groups to grow: 141 of 206 rated Very high and 165 of 206 rated High. Each dot is one of the 831 occupations BLS rates.

AI exposure and projected job growth, 831 occupationsLow exposure: 134 of 213 occupations projected to grow. Moderate exposure: 151 of 206 occupations projected to grow. High exposure: 165 of 206 occupations projected to grow. Very high exposure: 141 of 206 occupations projected to grow.-20%-15%-10%-5%0%+5%+10%+15%+20%+25%Low134 of 213 growingModerate151 of 206 growingHigh165 of 206 growingVery high141 of 206 growing11 occupations outside −20% to +25% are drawn at the edge. Click a dot to see that occupation.Sales engineers: +2.8%Sales EngineersAI exposure and projected job growth, 831 occupationsLow exposure: 134 of 213 occupations projected to grow. Moderate exposure: 151 of 206 occupations projected to grow. High exposure: 165 of 206 occupations projected to grow. Very high exposure: 141 of 206 occupations projected to grow.-20%-15%-10%-5%0%+5%+10%+15%+20%+25%Low134 of 213Moderate151 of 206High165 of 206Very high141 of 20611 occupations outside −20% to +25% are drawn at the edge. Tap a dot.Sales engineers: +2.8%Sales Engineers

Career moves into and out of this occupation

From moves between occupations found in online resumes, 2002–2016. Career changes only: a first job after school isn't a move.

Where people moved next

of 24,021 moves out

  1. 1 Sales Managers High +4.5% 14%
  2. 2 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Very high -0.9% 12%
  3. 3 Computer Occupations, All Other (2010 group) an older group BLS has since split; no exposure group today 7%
  4. 4 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 6%
  5. 5 Software Developers, Applications (2010 group) an older group BLS has since split; no exposure group today 4%

Where people moved in from

of 28,468 moves in

  1. 1 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Very high -0.9% 13%
  2. 2 Sales Managers High +4.5% 9%
  3. 3 Computer Occupations, All Other (2010 group) an older group BLS has since split; no exposure group today 7%
  4. 4 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 5%
  5. 5 Software Developers, Applications (2010 group) an older group BLS has since split; no exposure group today 5%

Resumes over-represent younger, white-collar job-seekers and moves into management. Schubert, Stansbury and Taska (resume data).

Education and training for the occupation

Education people in it hold

O*NET survey of workers in this occupation

  • 6% some college
  • 12% associate's
  • 57% bachelor's
  • 25% not published

O*NET marks 25% of the answers as too uncertain to publish, so the parts shown don't add up to 100%.

O*NET 31.0 survey of workers in this occupation · 17 people answered.

Census survey (American Community Survey)

  • 1% less than high school
  • 5% high school
  • 12% some college
  • 9% associate's
  • 54% bachelor's
  • 18% master's
  • 1% professional degree
  • 1% doctorate

Census ACS 2024, all workers in this occupation · 628 people surveyed.

Why the two can differ

O*NET asks about 20 people in each occupation, which makes its shares uncertain, but it reports the exact occupation and counts certificates. The Census survey reaches thousands, but it groups some occupations together and counts degrees only. More in the Guide

Median pay by highest degree full-time, year-round · Census ACS 2024, all workers in this occupation

Jobs that require a credential BLS Occupational Requirements Survey 2023

BLS publishes no credential figures for this occupation.

Look up certifications, training and licenses U.S. Department of Labor

These open in a new tab and send only the occupation's public code. More in the Guide

See where your own career could go Start by uploading your resume Browse careers

BLS AI exposure categories (Aug 2026) · BLS Employment Projections 2025–35 · O*NET 31.0 · Task ratings: Eloundou et al., Science (2024) · Microsoft "Working with AI" v1.1 · Anthropic Economic Index (2026-06-26) · Schubert, Stansbury and Taska · NCES CIP–SOC · Census ACS 2024 · BLS JOLTS · Brynjolfsson, Chandar and Chen, Stanford (Aug 2026)

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