Advertising and Promotions Managers
Also called: Ad Manager (Advertising Manager), Ad Sales Manager (Advertising Sales Manager), Promotions Director, Promotions ManagerPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
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What the data says: AI could halve the time on 25 of its 30 tasks, and jobs are projected to shrink 3.7% by 2035. In the most exposed occupations, the squeeze shows up first among early-career workers. How to think about this →
About this projection
BLS builds AI into its projections where the research supports it: “BLS generally applies adjustments based on this research conservatively, where there is convincing evidence for a change.”
It also notes a limit: “BLS projection methods are not designed to capture extremely rapid technological change.”
On its AI exposure groups, BLS says exposure “does not imply job loss.”
Recent conditions
- In 2024, 3.6% of people in this work were unemployed, against 3.8% across all occupations Census ACS 2024
- From Sep 2025 to Aug 2026, 7.9 hires for every 10 job openings in professional and business services, which employs about 67% of people in this work, against 7.3 across all industries BLS JOLTS
One box per opening, filled for each hire; hires beyond the openings are added in a lighter shade. Higher can mean openings get filled, or that people leave often; lower, that jobs go unfilled, or hiring is slow.7.9 this industry7.3 all industries
Median pay by state BLS OEWS May 2025, state estimates
Tap a state for its figures.
Median pay in every state
| State | Median | Middle half earn | Jobs |
|---|---|---|---|
| Alabama | $64,640 | $62,500 to $143,210 | 60 |
| Arkansas | $74,880 | $62,970 to $120,060 | 140 |
| California | $167,230 | $122,790 to $216,220 | 3,080 |
| Colorado | $164,990 | $130,590 to $211,580 | 180 |
| Connecticut | $129,280 | $115,330 to $169,820 | 240 |
| District of Columbia | $143,040 | $123,150 to $202,160 | 80 |
| Georgia | $133,810 | $95,790 to $183,500 | 420 |
| Idaho | $80,680 | $79,040 to $105,770 | 60 |
| Illinois | $167,330 | $121,480 to $212,280 | 160 |
| Indiana | $113,930 | $89,800 to $184,900 | 120 |
| Iowa | $108,890 | $88,330 to $166,090 | 210 |
| Kansas | $148,560 | $103,120 to $161,440 | 40 |
| Kentucky | $107,030 | $83,070 to $145,820 | 230 |
| Louisiana | $78,810 | $62,090 to $107,130 | 120 |
| Maine | $106,280 | $90,990 to $154,710 | not published |
| Maryland | $107,380 | $80,000 to $156,980 | 460 |
| Massachusetts | $163,090 | $100,490 to $195,240 | 300 |
| Michigan | $101,610 | $83,330 to $133,190 | 220 |
| Minnesota | $126,920 | $87,560 to $161,000 | 110 |
| Mississippi | $66,520 | $43,880 to $99,170 | 100 |
| Missouri | $81,520 | $63,230 to $125,010 | not published |
| Montana | $131,770 | $100,050 to $133,440 | not published |
| Nebraska | $106,380 | $83,730 to $134,730 | 160 |
| New Hampshire | $120,530 | $91,300 to $181,320 | 50 |
| New Jersey | $165,390 | $128,710 to $214,370 | 470 |
| New Mexico | not published | not published | 80 |
| New York | $173,700 | $128,890 to $281,200 | 3,550 |
| North Carolina | $121,730 | $112,010 to $167,030 | not published |
| Ohio | $102,110 | $76,840 to $176,820 | 240 |
| Oklahoma | not published | not published | 90 |
| Oregon | $154,490 | $103,820 to $226,330 | 430 |
| Pennsylvania | $122,940 | $72,800 to $197,840 | 1,540 |
| Puerto Rico | $68,620 | $44,510 to $114,030 | 180 |
| Rhode Island | $157,890 | $103,450 to $179,560 | 60 |
| South Carolina | $156,300 | $106,170 to $190,050 | not published |
| Tennessee | $98,170 | $78,170 to $126,870 | not published |
| Texas | $104,170 | $82,860 to $149,280 | 3,670 |
| Utah | not published | not published | 240 |
| Virginia | $148,400 | $113,680 to $178,060 | 180 |
| Washington | $163,380 | $150,170 to $174,600 | 530 |
| Wisconsin | $131,530 | $86,750 to $157,190 | 110 |
Nationally: $133,660. Shades run from the lowest state median to the highest; a territory below that range takes the lightest. How to read this
How AI touches the work
What AI could speed up, task by task, and where people already use it.
AI could halve the time on 25 of its 30 tasks
| AI rating | Its main tasks | Share of Claude conversations May 2026 |
|---|---|---|
| AI alone | Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | 0.18% |
| AI + software | Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | 0.44% |
| AI + software | Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | Not published |
| Not much | Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | Not published |
| AI + software | Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | Not published |
| AI + software | Analyze marketing or sales trends to forecast future conditions. | under 0.01% |
See all 30 tasks
| AI + software | Analyze the effectiveness of marketing tactics or channels. | Not published |
| Not much | Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | Not published |
| AI + software | Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | Not published |
| AI alone | Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | Not published |
| AI + software | Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | Not published |
| AI + software | Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | Not published |
| Not much | Attend or participate in conferences, community events, and promotional events related to products or technologies. | Not published |
| AI alone | Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | 0.03% |
| AI + software | Coordinate with the media to disseminate advertising. | Not published |
| AI + software | Prepare budgets and submit estimates for program costs as part of campaign plan development. | Not published |
| AI + software | Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | Not published |
| AI + software | Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | 0.01% |
| AI + software | Train and direct workers engaged in developing and producing advertisements. | Not published |
| AI + software | Prepare and negotiate advertising and sales contracts. | Not published |
| Not much | Represent company at trade association meetings to promote products. | Not published |
| AI + software | Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | Not published |
| AI alone | Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | Not published |
| AI alone | Plan and execute advertising policies and strategies for organizations. | under 0.01% |
| AI + software | Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | Not published |
| AI + software | Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | under 0.01% |
| AI alone | Contact organizations to explain services and facilities offered. | Not published |
| AI + software | Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | Not published |
| AI + software | Direct and coordinate product research and development. | Not published |
| Not much | Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | Not published |
Ordered by how important O*NET's respondents rate each task (1 to 5) times the share who say it is part of their job. The ordering is ours. 7 of the 30 have a published share of Claude conversations; “not published” means too few conversations for Anthropic to publish a figure.
Where people already use AI
The tasks above say what AI could speed up. This shows what people are using it for. Its 30 tasks fall under 25 work activities that many occupations share, and Microsoft counted how often each one came up in 200,000 conversations with its Copilot assistant in 2024.
- #4 Maintain current knowledge in area of expertise
- #17 Implement procedures or processes
- #34 Advise others on products or services
| Work activity | This occupation's tasks under it | People asked AI for help in 10,000 conversations |
AI did it for them in 10,000 conversations |
|---|---|---|---|
| Manage budgets or finances | |||
| Develop business or marketing plans | |||
| Maintain current knowledge in area of expertise | |||
| Develop marketing or promotional materials | |||
| Analyze market or industry conditions | |||
| Communicate with others about operational plans or activities | |||
| Develop professional relationships or networks | |||
| Analyze data to improve operations |
Show all 25 activities
| Coordinate activities with clients, agencies, or organizations | |||
| Direct organizational operations, activities, or procedures | |||
| Implement procedures or processes | |||
| Advise others on products or services | |||
| Examine materials or documentation for accuracy or compliance | |||
| Evaluate programs, practices, or processes | |||
| Promote products, services, or programs | |||
| Develop operational or technical procedures or standards | |||
| Monitor individual behavior or performance | |||
| Collect data about consumer needs or opinions | |||
| Coordinate group, community, or public activities | |||
| Prepare financial documents, reports, or budgets | |||
| Maintain operational records | |||
| Evaluate personnel capabilities or performance | |||
| Train others on operational or work procedures | |||
| Negotiate contracts or agreements | |||
| Supervise personnel activities |
How people in this work use Claude
What people in this work made with Claude % of conversations
- Marketing or social media content43%
- A document or report12%
- A presentation or slides10%
- An email or message5%
- An image or graphic4%
How they worked with Claude
90% of these conversations were about work. Anthropic Economic Index, May 2026.
How to read this
Work activities come from O*NET, which links every task to the broader activities it involves. Microsoft's figures are for the activity across everyone who used Copilot, not for advertising and promotions managers specifically. Copilot is a general chat assistant; dedicated coding tools are not included, so programming help is under-counted here. Activities are listed by how many of this occupation's tasks fall under them.
The task ratings say whether AI could halve the time a task takes: on its own (“AI alone”), or with software built on it (“AI + software”). They were made by people in 2023 (Eloundou et al.). Claude's share is the task's share of all Claude.ai conversations in May 2026; Anthropic doesn't publish a task with too few conversations. None of these add up to the BLS exposure group, which combines five research measures.
More in the Guide: task ratings · task order · work activities · Copilot figures · Claude
High exposure doesn't mean fewer jobs
BLS projects most occupations in its two most exposed groups to grow: 141 of 206 rated Very high and 165 of 206 rated High. Each dot is one of the 831 occupations BLS rates.
Career moves into and out of this occupation
From moves between occupations found in online resumes, 2002–2016. Career changes only: a first job after school isn't a move.
Where people moved next
of 34,645 moves out
- 1 Marketing Managers Very high +6.9% 8%
- 2 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Very high -0.9% 8%
- 3 Sales Managers High +4.5% 6%
- 4 General and Operations Managers High +5.0% 5%
- 5 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 5%
Where people moved in from
of 31,865 moves in
- 1 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Very high -0.9% 8%
- 2 Marketing Managers Very high +6.9% 6%
- 3 Sales Managers High +4.5% 5%
- 4 Market Research Analysts and Marketing Specialists Very high +7.0% 4%
- 5 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 4%
Resumes over-represent younger, white-collar job-seekers and moves into management. Schubert, Stansbury and Taska (resume data).
Education and training for the occupation
Census survey (American Community Survey)
- 1% less than high school
- 4% high school
- 10% some college
- 4% associate's
- 68% bachelor's
- 11% master's
- 1% professional degree
Census ACS 2024, all workers in this occupation · 621 people surveyed.
Median pay by highest degree full-time, year-round · Census ACS 2024, all workers in this occupation
4 programs, such as Public Relations, Advertising, and Applied Communication, Public Relations/Image Management and Advertising.
See all
- Public Relations, Advertising, and Applied Communication
- Public Relations/Image Management
- Advertising
- Marketing/Marketing Management, General
Jobs that require a credential BLS Occupational Requirements Survey 2023
35.7% this occupation
45.3% all occupations
| By kind | This occupation | All occupations |
|---|---|---|
| a license | <0.5% | 19.1% |
| a certification | <0.5% | 5.8% |
| an educational certificate | <0.5% | 2.8% |
Share of jobs whose employer requires it. BLS doesn't say which credential. How to read this
Look up certifications, training and licenses U.S. Department of Labor
- Certification Finder ↗ certifications CareerOneStop lists for this occupation
- Training Finder ↗ schools and programs, nationwide; narrow the place there
- License Finder ↗ licenses by state
- Apprenticeships: DOL's list of apprenticeable occupations doesn't include this one.
These open in a new tab and send only the occupation's public code. More in the Guide
BLS AI exposure categories (Aug 2026) · BLS Employment Projections 2025–35 · O*NET 31.0 · Task ratings: Eloundou et al., Science (2024) · Microsoft "Working with AI" v1.1 · Anthropic Economic Index (2026-06-26) · Schubert, Stansbury and Taska · NCES CIP–SOC · Census ACS 2024 · BLS JOLTS · Brynjolfsson, Chandar and Chen, Stanford (Aug 2026)
See it online, and explore any career: https://www.pathmosaic.com/card/11-2011.00