Demonstrators and Product Promoters
Also called: Demonstrator, In Store Demonstrator, Merchandiser, Product DemonstratorDemonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
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What the data says: AI could halve the time on 12 of its 21 tasks, yet jobs are projected to grow 0.2% by 2035. How to think about this →
About this projection
BLS builds AI into its projections where the research supports it: “BLS generally applies adjustments based on this research conservatively, where there is convincing evidence for a change.”
It also notes a limit: “BLS projection methods are not designed to capture extremely rapid technological change.”
On its AI exposure groups, BLS says exposure “does not imply job loss.”
Recent conditions
- In 2024, 9.2% of people in this work were unemployed, against 3.8% across all occupations Census ACS 2024, all workers in the Census group “Models, demonstrators, and product promoters”
- From Sep 2025 to Aug 2026, 7.9 hires for every 10 job openings in professional and business services, which employs about 45% of people in this work, against 7.3 across all industries BLS JOLTS
One box per opening, filled for each hire; hires beyond the openings are added in a lighter shade. Higher can mean openings get filled, or that people leave often; lower, that jobs go unfilled, or hiring is slow.7.9 this industry7.3 all industries
Median pay by state BLS OEWS May 2025, state estimates
Tap a state for its figures.
Median pay in every state
| State | Median | Middle half earn | Jobs |
|---|---|---|---|
| Alabama | $28,630 | $28,610 to $30,820 | not published |
| Arizona | $39,780 | $32,180 to $54,990 | 3,130 |
| Arkansas | $33,640 | $30,730 to $43,960 | 180 |
| California | $46,220 | $37,750 to $60,680 | 18,140 |
| Colorado | $37,750 | $37,750 to $39,530 | 1,150 |
| Connecticut | $36,890 | $34,810 to $43,960 | 490 |
| Delaware | $31,200 | $31,200 to $45,020 | not published |
| District of Columbia | $39,750 | $39,470 to $48,470 | 150 |
| Florida | $31,300 | $30,720 to $43,240 | 3,160 |
| Georgia | $32,180 | $31,200 to $47,330 | 560 |
| Hawaii | $38,490 | $38,130 to $45,290 | 280 |
| Idaho | $31,370 | $30,910 to $37,020 | 330 |
| Illinois | $36,550 | $32,260 to $44,690 | 2,890 |
| Indiana | $47,630 | $32,970 to $49,460 | 530 |
| Iowa | $37,050 | $35,190 to $38,060 | 280 |
| Kansas | $33,770 | $30,880 to $44,790 | 380 |
| Kentucky | $42,910 | $31,470 to $62,400 | 480 |
| Louisiana | $29,680 | $29,680 to $47,810 | not published |
| Maine | $35,880 | $35,330 to $46,300 | 190 |
| Maryland | $38,900 | $35,170 to $48,290 | 170 |
| Massachusetts | $47,590 | $38,760 to $60,210 | 1,000 |
| Michigan | $50,290 | $40,760 to $60,590 | 1,360 |
| Minnesota | $34,180 | $34,170 to $35,210 | 1,400 |
| Mississippi | $28,470 | $28,470 to $31,090 | 160 |
| Missouri | $37,740 | $35,570 to $39,560 | 610 |
| Montana | $33,070 | $29,590 to $38,620 | 100 |
| Nebraska | $32,180 | $31,090 to $34,910 | 200 |
| Nevada | $45,030 | $33,810 to $65,140 | 1,200 |
| New Hampshire | $38,510 | $36,470 to $40,010 | 60 |
| New Jersey | $36,420 | $34,660 to $38,620 | 1,550 |
| New Mexico | $29,110 | $28,030 to $37,500 | 560 |
| New York | $49,150 | $38,380 to $57,150 | 4,510 |
| North Carolina | $36,650 | $31,040 to $47,720 | not published |
| North Dakota | $32,180 | $32,180 to $32,820 | not published |
| Ohio | $34,610 | $30,460 to $37,160 | 710 |
| Oklahoma | $45,760 | $30,250 to $57,930 | 470 |
| Oregon | $38,430 | $36,330 to $43,980 | 1,700 |
| Pennsylvania | $36,910 | $30,250 to $45,480 | 720 |
| Puerto Rico | $22,530 | $21,840 to $23,920 | 930 |
| Rhode Island | $47,600 | $38,370 to $68,210 | 50 |
| South Carolina | $38,590 | $31,890 to $44,510 | 190 |
| South Dakota | $29,560 | $28,510 to $29,560 | 70 |
| Tennessee | $35,070 | $32,440 to $75,090 | 430 |
| Texas | $38,780 | $36,260 to $47,220 | 4,930 |
| Utah | $38,280 | $36,860 to $38,450 | 800 |
| Vermont | $37,040 | $36,560 to $49,770 | 150 |
| Virginia | $41,600 | $31,760 to $55,010 | 1,870 |
| Washington | $38,670 | $36,580 to $45,200 | 4,020 |
| Wisconsin | $38,220 | $34,940 to $44,250 | 220 |
Nationally: $39,320. Shades run from the lowest state median to the highest; a territory below that range takes the lightest. How to read this
How AI touches the work
What AI could speed up, task by task, and where people already use it.
AI could halve the time on 12 of its 21 tasks
| AI rating | Its main tasks | Share of Claude conversations May 2026 |
|---|---|---|
| Not much | Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. | Not published |
| AI alone | Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | under 0.01% |
| Not much | Keep areas neat while working and return items to correct locations following demonstrations. | Not published |
| Not much | Set up and arrange displays or demonstration areas to attract the attention of prospective customers. | Not published |
| Not much | Sell products being promoted and keep records of sales. | Not published |
| AI alone | Suggest specific product purchases to meet customers' needs. | 0.49% |
See all 21 tasks
| AI + software | Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. | Not published |
| AI + software | Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. | Not published |
| AI + software | Research or investigate products to be presented to prepare for demonstrations. | Not published |
| Not much | Identify interested and qualified customers to provide them with additional information. | under 0.01% |
| Not much | Transport, assemble, and disassemble materials used in presentations. | Not published |
| AI + software | Work as part of a team of demonstrators to accommodate large crowds. | Not published |
| AI alone | Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. | under 0.01% |
| AI + software | Practice demonstrations to ensure that they will run smoothly. | Not published |
| AI + software | Instruct customers in alteration of products. | 0.01% |
| AI + software | Prepare or alter presentation contents to target specific audiences. | 0.35% |
| Not much | Stock shelves with products. | Not published |
| Not much | Train demonstrators to present a company's products or services. | Not published |
| AI alone | Recommend product or service improvements to employers. | 0.01% |
| AI + software | Provide product information, using lectures, films, charts, or slide shows. | Not published |
| Not much | Wear costumes or sign boards and walk in public to promote merchandise, services, or events. | Not published |
Ordered by how important O*NET's respondents rate each task (1 to 5) times the share who say it is part of their job. The ordering is ours. 7 of the 21 have a published share of Claude conversations; “not published” means too few conversations for Anthropic to publish a figure.
Where people already use AI
The tasks above say what AI could speed up. This shows what people are using it for. Its 21 tasks fall under 14 work activities that many occupations share, and Microsoft counted how often each one came up in 200,000 conversations with its Copilot assistant in 2024.
- #3 Respond to customer problems or inquiries
- #4 Maintain current knowledge in area of expertise
- #7 Explain technical details of products or services
- and 1 more, in the table below
| Work activity | This occupation's tasks under it | People asked AI for help in 10,000 conversations |
AI did it for them in 10,000 conversations |
|---|---|---|---|
| Promote products, services, or programs | |||
| Advise others on products or services | |||
| Maintain current knowledge in area of expertise | |||
| Arrange displays or decorations | |||
| Maintain sales or financial records | |||
| Respond to customer problems or inquiries | |||
| Explain technical details of products or services | |||
| Develop marketing or promotional materials |
Show all 14 activities
| Identify business or organizational opportunities | |||
| Collect data about consumer needs or opinions | |||
| Clean tools, equipment, facilities, or work areas | |||
| Sell products or services | |||
| Train others on operational or work procedures | |||
| Stock supplies or products |
How people in this work use Claude
What people in this work made with Claude % of conversations
- Advice or a recommendation47%
- A resume or job application11%
- A presentation or slides10%
- A document or report8%
- Marketing or social media content4%
How they worked with Claude
36% of these conversations were about work. Anthropic Economic Index, May 2026.
How to read this
Work activities come from O*NET, which links every task to the broader activities it involves. Microsoft's figures are for the activity across everyone who used Copilot, not for demonstrators and product promoters specifically. Copilot is a general chat assistant; dedicated coding tools are not included, so programming help is under-counted here. Activities are listed by how many of this occupation's tasks fall under them.
The task ratings say whether AI could halve the time a task takes: on its own (“AI alone”), or with software built on it (“AI + software”). They were made by people in 2023 (Eloundou et al.). Claude's share is the task's share of all Claude.ai conversations in May 2026; Anthropic doesn't publish a task with too few conversations. None of these add up to the BLS exposure group, which combines five research measures.
More in the Guide: task ratings · task order · work activities · Copilot figures · Claude
High exposure doesn't mean fewer jobs
BLS projects most occupations in its two most exposed groups to grow: 141 of 206 rated Very high and 165 of 206 rated High. Each dot is one of the 831 occupations BLS rates.
Career moves into and out of this occupation
From moves between occupations found in online resumes, 2002–2016. Career changes only: a first job after school isn't a move.
Where people moved next
of 52,764 moves out
- 1 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 4%
- 2 Customer Service Representatives Very high -5.3% 4%
- 3 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products Very high -0.9% 4%
- 4 Secretaries and Administrative Assistants, Except Legal, Medical, and Executive Very high -6.0% 4%
- 5 Heavy and Tractor-Trailer Truck Drivers Moderate +3.8% 4%
Where people moved in from
of 50,605 moves in
- 1 Retail Salespersons Very high -0.3% 5%
- 2 Customer Service Representatives Very high -5.3% 5%
- 3 Secretaries and Administrative Assistants, Except Legal, Medical, and Executive Very high -6.0% 4%
- 4 Cashiers High -6.5% 3%
- 5 Waiters and Waitresses Moderate +2.0% 3%
Resumes over-represent younger, white-collar job-seekers and moves into management. Schubert, Stansbury and Taska (resume data).
Education and training for the occupation
O*NET survey of workers in this occupation
- 35% less than high school
- 64% high school
- 1% master's
O*NET 31.0 survey of workers in this occupation · 18 people answered.
Census survey (American Community Survey)
- 11% less than high school
- 25% high school
- 27% some college
- 12% associate's
- 19% bachelor's
- 6% master's
Census ACS 2024, all workers in the Census group “Models, demonstrators, and product promoters” · 390 people surveyed.
Why the two can differ
O*NET asks about 20 people in each occupation, which makes its shares uncertain, but it reports the exact occupation and counts certificates. The Census survey reaches thousands, but it groups some occupations together and counts degrees only. More in the Guide
1 program: Retailing and Retail Operations.
Jobs that require a credential BLS Occupational Requirements Survey 2023
BLS publishes no credential figures for this occupation.
Look up certifications, training and licenses U.S. Department of Labor
- Certification Finder ↗ certifications CareerOneStop lists for this occupation
- Training Finder ↗ schools and programs, nationwide; narrow the place there
- License Finder ↗ licenses by state
- Apprenticeships: DOL's list of apprenticeable occupations doesn't include this one.
These open in a new tab and send only the occupation's public code. More in the Guide
BLS AI exposure categories (Aug 2026) · BLS Employment Projections 2025–35 · O*NET 31.0 · Task ratings: Eloundou et al., Science (2024) · Microsoft "Working with AI" v1.1 · Anthropic Economic Index (2026-06-26) · Schubert, Stansbury and Taska · NCES CIP–SOC · Census ACS 2024 · BLS JOLTS
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