Web and Digital Interface Designers
Also called: Web Architect, Web Design Specialist, Web Designer, WebmasterDesign digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
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What the data says: AI could halve the time on all 30 of its tasks, yet jobs are projected to grow 6.0% by 2035. In the most exposed occupations, the squeeze shows up first among early-career workers. How to think about this →
About this projection
BLS builds AI into its projections where the research supports it: “BLS generally applies adjustments based on this research conservatively, where there is convincing evidence for a change.”
It also notes a limit: “BLS projection methods are not designed to capture extremely rapid technological change.”
On its AI exposure groups, BLS says exposure “does not imply job loss.”
BLS figures cover the broader occupation “Web and digital interface designers”, which includes this one and others.
Recent conditions
- In 2024, 7.0% of people in this work were unemployed, against 3.8% across all occupations Census ACS 2024
- From Sep 2025 to Aug 2026, 7.9 hires for every 10 job openings in professional and business services, which employs about 40% of people in this work, against 7.3 across all industries BLS JOLTS
One box per opening, filled for each hire; hires beyond the openings are added in a lighter shade. Higher can mean openings get filled, or that people leave often; lower, that jobs go unfilled, or hiring is slow.7.9 this industry7.3 all industries
Median pay by state BLS OEWS May 2025, state estimates
Tap a state for its figures.
Median pay in every state
| State | Median | Middle half earn | Jobs |
|---|---|---|---|
| Alabama | $51,860 | $48,730 to $96,450 | 130 |
| Alaska | $71,300 | $60,650 to $87,410 | 30 |
| Arizona | $98,070 | $76,540 to $145,620 | 810 |
| California | $136,110 | $91,600 to $191,960 | 27,090 |
| Colorado | $95,880 | $78,450 to $132,620 | 3,250 |
| Connecticut | $94,660 | $67,250 to $100,060 | 1,060 |
| Delaware | $93,880 | $66,520 to $106,190 | 130 |
| District of Columbia | $107,650 | $85,040 to $136,480 | 480 |
| Florida | $77,730 | $60,880 to $108,800 | 4,620 |
| Georgia | $103,810 | $81,950 to $142,110 | 2,800 |
| Guam | $31,200 | $22,710 to $39,850 | 30 |
| Hawaii | not published | not published | 50 |
| Idaho | $64,250 | $49,850 to $98,960 | 340 |
| Illinois | $85,710 | $67,580 to $129,810 | 2,050 |
| Indiana | $63,430 | $58,980 to $85,100 | 1,160 |
| Iowa | $69,060 | $48,330 to $84,220 | 670 |
| Kansas | $70,620 | $55,380 to $93,100 | 200 |
| Kentucky | $77,000 | $67,540 to $93,460 | 590 |
| Louisiana | $68,790 | $50,030 to $91,090 | 170 |
| Maine | not published | not published | 380 |
| Maryland | $96,760 | $68,890 to $130,470 | 1,310 |
| Massachusetts | $113,540 | $86,420 to $157,510 | 2,740 |
| Michigan | $81,010 | $58,000 to $113,120 | 1,750 |
| Minnesota | $82,650 | $63,100 to $100,360 | 1,520 |
| Mississippi | $48,550 | $48,260 to $69,780 | 230 |
| Missouri | $70,970 | $52,200 to $90,920 | 1,210 |
| Montana | $77,030 | $63,520 to $138,520 | 100 |
| Nebraska | $65,520 | $51,710 to $83,170 | 720 |
| Nevada | $80,120 | $63,990 to $120,050 | 1,180 |
| New Hampshire | $111,150 | $69,990 to $145,580 | 430 |
| New Jersey | $95,310 | $71,160 to $130,590 | 2,170 |
| New Mexico | $53,300 | $43,040 to $79,620 | 200 |
| New York | $120,990 | $94,620 to $167,590 | 16,560 |
| North Carolina | $97,990 | $63,920 to $133,860 | 3,400 |
| North Dakota | $64,260 | $59,050 to $80,500 | 40 |
| Ohio | $83,360 | $60,490 to $125,600 | 2,520 |
| Oklahoma | $76,440 | $51,140 to $90,040 | 340 |
| Oregon | $102,220 | $77,110 to $140,370 | 1,230 |
| Pennsylvania | $104,160 | $74,230 to $129,220 | 2,820 |
| Puerto Rico | $48,700 | $36,680 to $68,780 | 230 |
| Rhode Island | $105,990 | $76,350 to $137,110 | 240 |
| South Carolina | $80,930 | $57,870 to $101,740 | 800 |
| Tennessee | $63,510 | $57,890 to $63,510 | 3,610 |
| Texas | $102,650 | $78,480 to $138,430 | 5,910 |
| Utah | $99,990 | $79,130 to $131,430 | 1,060 |
| Virginia | $77,140 | $54,790 to $102,370 | 1,990 |
| Washington | $130,480 | $75,570 to $170,400 | 11,580 |
| West Virginia | $71,880 | $52,580 to $133,360 | 200 |
| Wisconsin | $95,340 | $71,020 to $103,530 | 880 |
| Wyoming | $67,020 | $51,710 to $94,420 | 110 |
Nationally: $104,000. Shades run from the lowest state median to the highest; a territory below that range takes the lightest. How to read this
How AI touches the work
What AI could speed up, task by task, and where people already use it.
AI could halve the time on all 30 of its tasks
| AI rating | Its main tasks | Share of Claude conversations May 2026 |
|---|---|---|
| AI + software | Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction. | 0.35% |
| AI + software | Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. | Not published |
| AI + software | Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects. | under 0.01% |
| AI + software | Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. | Not published |
| AI alone | Perform Web site tests according to planned schedules, or after any Web site or product revision. | Not published |
| AI + software | Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects. | 0.30% |
See all 30 tasks
| AI + software | Conduct user research to determine design requirements and analyze user feedback to improve design quality. | under 0.01% |
| AI alone | Perform or direct Web site updates. | Not published |
| AI + software | Respond to user email inquiries, or set up automated systems to send responses. | Not published |
| AI + software | Develop new visual design concepts and modify concepts based on stakeholder feedback. | 0.39% |
| AI + software | Write supporting code for Web applications or Web sites. | Not published |
| AI alone | Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites. | Not published |
| AI + software | Select programming languages, design tools, or applications. | Not published |
| AI + software | Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. | Not published |
| AI alone | Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports. | Not published |
| AI alone | Develop and document style guidelines for Web site content. | 0.02% |
| AI alone | Identify or maintain links to and from other Web sites and check links to ensure proper functioning. | under 0.01% |
| AI + software | Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline. | 0.09% |
| AI alone | Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy. | 0.01% |
| AI + software | Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. | Not published |
| AI alone | Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types. | under 0.01% |
| AI + software | Research, document, rate, or select alternatives for Web architecture or technologies. | Not published |
| AI alone | Develop or implement procedures for ongoing Web site revision. | Not published |
| AI + software | Create Web models or prototypes that include physical, interface, logical, or data models. | Not published |
| AI + software | Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards. | 0.03% |
| AI alone | Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware. | Not published |
| AI + software | Document technical factors such as server load, bandwidth, database performance, and browser and device types. | Not published |
| AI alone | Register Web sites with search engines to increase Web site traffic. | Not published |
| AI + software | Develop system interaction or sequence diagrams. | Not published |
| AI + software | Create searchable indices for Web page content. | Not published |
Ordered by how important O*NET's respondents rate each task (1 to 5) times the share who say it is part of their job. The ordering is ours. 11 of the 30 have a published share of Claude conversations; “not published” means too few conversations for Anthropic to publish a figure.
Where people already use AI
The tasks above say what AI could speed up. This shows what people are using it for. Its 30 tasks fall under 23 work activities that many occupations share, and Microsoft counted how often each one came up in 200,000 conversations with its Copilot assistant in 2024.
- #4 Maintain current knowledge in area of expertise
- #11 Provide information to guests, clients, or customers
- #14 Create visual designs or displays
- and 8 more, in the table below
| Work activity | This occupation's tasks under it | People asked AI for help in 10,000 conversations |
AI did it for them in 10,000 conversations |
|---|---|---|---|
| Create visual designs or displays | |||
| Process digital or online data | |||
| Develop technical specifications for products or operations | |||
| Design computer or information systems or applications | |||
| Coordinate with others to resolve problems | |||
| Document technical designs, procedures, or activities | |||
| Research technology designs or applications | |||
| Develop models of systems, processes, or products |
Show all 23 activities
| Test performance of computer or information systems | |||
| Maintain current knowledge in area of expertise | |||
| Provide information to guests, clients, or customers | |||
| Implement procedures or processes | |||
| Present research or technical information | |||
| Communicate with others about specifications or project details | |||
| Resolve computer problems | |||
| Program computer systems or production equipment | |||
| Advise others on the design or use of technologies | |||
| Plan work activities | |||
| Develop operational or technical procedures or standards | |||
| Collect data about consumer needs or opinions | |||
| Analyze data to improve operations | |||
| Communicate with others about business strategies | |||
| Supervise personnel activities |
How people in this work use Claude
What people in this work made with Claude % of conversations
- An app or website32%
- Code fixes or debugging12%
- A presentation or slides9%
- A design mockup8%
- A document or report8%
How they worked with Claude
67% of these conversations were about work. Anthropic Economic Index, May 2026.
How to read this
Work activities come from O*NET, which links every task to the broader activities it involves. Microsoft's figures are for the activity across everyone who used Copilot, not for web and digital interface designers specifically. Copilot is a general chat assistant; dedicated coding tools are not included, so programming help is under-counted here. Activities are listed by how many of this occupation's tasks fall under them.
The task ratings say whether AI could halve the time a task takes: on its own (“AI alone”), or with software built on it (“AI + software”). They were made by people in 2023 (Eloundou et al.). Claude's share is the task's share of all Claude.ai conversations in May 2026; Anthropic doesn't publish a task with too few conversations. None of these add up to the BLS exposure group, which combines five research measures.
More in the Guide: task ratings · task order · work activities · Copilot figures · Claude
High exposure doesn't mean fewer jobs
BLS projects most occupations in its two most exposed groups to grow: 141 of 206 rated Very high and 165 of 206 rated High. Each dot is one of the 831 occupations BLS rates.
Career moves into and out of this occupation
From moves between occupations found in online resumes, 2002–2016. Career changes only: a first job after school isn't a move.
Where people moved next
of 1,313,709 moves out
- 1 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 12%
- 2 Software Developers, Applications (2010 group) an older group BLS has since split; no exposure group today 8%
- 3 Management Analysts Very high +10.1% 7%
- 4 Computer Systems Analysts Very high +7.9% 4%
- 5 General and Operations Managers High +5.0% 3%
Where people moved in from
of 1,361,893 moves in
- 1 Managers, All Other (2010 group) an older group BLS has since split; no exposure group today 10%
- 2 Software Developers, Applications (2010 group) an older group BLS has since split; no exposure group today 8%
- 3 Management Analysts Very high +10.1% 5%
- 4 Computer Systems Analysts Very high +7.9% 4%
- 5 Computer User Support Specialists Very high -3.5% 4%
The resume data uses 2010 occupation codes. This occupation comes from “Web Developers” and “Computer Occupations, All Other”, which today also include “Project Management Specialists”, “Database Architects”, “Software Quality Assurance Analysts and Testers”, the occupation still called “Web Developers” and the occupation still called “Computer Occupations, All Other”, so these figures cover those too. Resumes over-represent younger, white-collar job-seekers and moves into management. Schubert, Stansbury and Taska (resume data).
Education and training for the occupation
Census survey (American Community Survey)
- 2% less than high school
- 7% high school
- 14% some college
- 6% associate's
- 53% bachelor's
- 17% master's
- 1% professional degree
Census ACS 2024, all workers in this occupation · 764 people surveyed.
Median pay by highest degree full-time, year-round · Census ACS 2024, all workers in this occupation
13 programs, such as Digital Communication and Media/Multimedia, Computer and Information Sciences, General and Informatics.
See all
- Digital Communication and Media/Multimedia
- Computer and Information Sciences, General
- Informatics
- Human-Centered Technology Design
- Computer Programming/Programmer, General
- Information Science/Studies
- Computer Science
- Web Page, Digital/Multimedia and Information Resources Design
- Web/Multimedia Management and Webmaster
- Human Computer Interaction
- Design and Visual Communications, General
- Graphic Design
- Digital Marketing
Jobs that require a credential BLS Occupational Requirements Survey 2023
<0.5% this occupation
45.3% all occupations
| By kind | This occupation | All occupations |
|---|---|---|
| a license | <0.5% | 19.1% |
| a certification | <0.5% | 5.8% |
| an educational certificate | <0.5% | 2.8% |
Share of jobs whose employer requires it. BLS doesn't say which credential. How to read this
Look up certifications, training and licenses U.S. Department of Labor
- Certification Finder ↗ certifications CareerOneStop lists for this occupation
- Training Finder ↗ schools and programs, nationwide; narrow the place there
- License Finder ↗ licenses by state
- Apprenticeship Finder ↗ DOL lists 4 registered apprenticeships in this occupation. Apprenticeship.gov can't be linked to one occupation, so search for “Web and Digital Interface Designers” there.
These open in a new tab and send only the occupation's public code. More in the Guide
BLS AI exposure categories (Aug 2026) · BLS Employment Projections 2025–35 · O*NET 31.0 · Task ratings: Eloundou et al., Science (2024) · Microsoft "Working with AI" v1.1 · Anthropic Economic Index (2026-06-26) · Schubert, Stansbury and Taska · NCES CIP–SOC · Census ACS 2024 · BLS JOLTS · Brynjolfsson, Chandar and Chen, Stanford (Aug 2026)
See it online, and explore any career: https://www.pathmosaic.com/card/15-1255.00